This week's topic is about non profit organisation that uses Social Technology that relates to Social Technology value levers published by McKinsey Global Institute, 2012Before I start, here's a short introduction of World Vision Australia. World Vision Australia is an ecumenical Christian non-governmental organisation based in Melbourne, Australia. It is a part of the World Vision Partnership led by World Vision International.
Fundraising
One of World Vision Australia or International's focus is fundraising. If you check out World Vision Australia's website, you can find many different fundraising programs for different individuals and those who are in need especially child. World Vision Australia uses their Facebook page to create awareness to.
World Vision Australia and in fact International are being very transparent with the money they raised. On World Vision Australia's Facebook page, they replied to two patrons regarding the money they raised and the best part of it is that World Vision Australia's Annual Report could be found on their website.
Engaging Supporters
Did you know that In Guy Sebastian was appointed an Ambassador for World Vision Australia in 2005? He was the first winner of Australian Idol in 2003 and was a judge on Australia's The X Factor between 2010 and 2012. By having Guy Sebastian as an Ambassador, it really helps to generate public interest and in turn create awareness as he has a huge fan base and influence to Australia especially him being the first Australian Idol. Being a good role model to everyone, Guy visited a rehabilitation centre for former child soldiers in Gulu, Uganda, and also met children who had been orphaned by HIV and Aids when he went to Uganda to film a documentary An Idol in Africa for a Network Ten television special. Sebastian did not stop that year but continue to support and actively involve himself in different programs of World Vision Australia such as the Child Rescue program and the 40 Hour Famine as well as Make Poverty History.
40 Hour Famine
So you might wonder what this program is all about. Check out the YouTube video to find out more.
I truly encourage everyone that if every single one of us put in little bit of what we have, even a single bit, it could really help others or change the world.
I truly encourage everyone that if every single one of us put in little bit of what we have, even a single bit, it could really help others or change the world.
Creating and expanding volunteer network
World Vision Australia is always looking for more volunteers in different programs and in different country to help those who are in need. There's a saying in World Vision:
"Wherever there's World Vision, we need you!"Being started off from Christian church with Christian values, World Vision has always been connected with many churches across the globe to help those who are in need especially the 3rd world countries. Being said that, World Vision do have volunteers all around the world. It is rapidly growing through different ways probably inspiration from Guy Sebastian or Churches or even through peers. I hope by writing this blog, others would be inspired and would want to be a volunteer too.
I guess that's it for this week's blog post. I really hope you would enjoy my blog post. Before I end, I would really like to encourage each one of us to really donate to World Vision either through general donation or sponsoring a child. I thank you on behalf of World Vision and those individuals that you've donated.
Have a great weekend everyone! =D
4 comments:
Hi max, nice post! What social technology value levers do you believe have been most successfully leveraged in the actions you just mentioned?
Hi Max- very interesting post! It seems like World Vision are using a variety of different promotional campaigns online to spread their messages. Does their website suggest how successful these are other than in a monetary sense?
I also wasn't sure which value levers you were talking about, these activities would cover quite a few I think.
I look forward to reading through your next post :)
sammacgregor: I think being an International non-profit organisation, the most successful leverage would be connecting with churches around the world by using Facebook and other social media platforms.
brittanysmith2013: Hi, other than the annual reports, there are reports regarding aid, children, health, environment, and others that is available in the website. Ya it's hard to categorise and relate back to McKinsey Global Institute, 2012 but generally it's bits of pieces of different values.
I think a big part to play in this is engaging the public and creating more awareness. It is a good idea to get Guy Sebastian involved as the ambassador for World Vision Australia as he has a good image and has the ability to engage and influence many others in a positive way. Good blog, keep it up!
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