This week we are asked to select an organisation and perform an analysis using one or more free tools that we could gain access.
This week I'm going to talk about LEGO.
Well, as everyone knows, LEGO is famous for colourful interlocking plastic bricks. Those bricks can be connected and even assembled in many ways to construct many different objects such as buildings, vehicles or even furnitures. Plastic bricks can come in many sizes and shapes that could build many objects better and prettier. LEGO is founded by a Danish family owned company. In 1949, LEGO begun manufacturing interlocking plastic bricks.
Recently, LEGO became the world's most valuable toy brand that overtook Mattel (produce Barbie), Haasbro and Playmobile.
The thing about How Sociable is that it's not entirely free. The only FREE feature is from How Sociable is the overall magnitude (overall performance from 12 social media platform) and magnitude on each individual social media platform.
One of the constraints of having a free account for How Sociable is not having metrics for all 32 other social media platform and only limited to 12 social media platform. The next constraint is not having a history of the social media of that particular organisation. However, the history feature or data only last for 3 weeks and user will have to pay again if they want more.
Despite the downside of the How Sociable, the price that they have made on their website for different level of account is pretty affordable. For the basic account with 5 brands/names/topics/organisations only cost $9/per 3 months. That means it's only $3 for a month. For Plus account, it's $19/per 3 months with 20 brands/names/topics/organisations and last but not least Max account which is the premium account cost $99/per year with 100 brands/names/topics/organisations.
All in all, I really do think How Sociable is a great monitoring organisation feature that could help organisations to improve or monitor their social media part of business.
Recently, LEGO became the world's most valuable toy brand that overtook Mattel (produce Barbie), Haasbro and Playmobile.
How Sociable
What is HowSociable? I'm pretty sure none of us knows what is that all about. Check out the video below to know more about HowSociable. It's way easier to understand from a video rather than text.The thing about How Sociable is that it's not entirely free. The only FREE feature is from How Sociable is the overall magnitude (overall performance from 12 social media platform) and magnitude on each individual social media platform.
One of the constraints of having a free account for How Sociable is not having metrics for all 32 other social media platform and only limited to 12 social media platform. The next constraint is not having a history of the social media of that particular organisation. However, the history feature or data only last for 3 weeks and user will have to pay again if they want more.
Despite the downside of the How Sociable, the price that they have made on their website for different level of account is pretty affordable. For the basic account with 5 brands/names/topics/organisations only cost $9/per 3 months. That means it's only $3 for a month. For Plus account, it's $19/per 3 months with 20 brands/names/topics/organisations and last but not least Max account which is the premium account cost $99/per year with 100 brands/names/topics/organisations.
All in all, I really do think How Sociable is a great monitoring organisation feature that could help organisations to improve or monitor their social media part of business.
Lego
p.s. results are based on FREE account from How Sociable
According to How Sociable, LEGO have a current magnitude of 7.4 out of 10. At the moment LEGO is very effective in using Google+ as the report from How Sociable, LEGO has a magnitude of 8.5 in Google+. Besides that, LEGO is doing good on YouTube as well with a magnitude of 7.6. Currently at the lowest magnitude would be GetGlue with a magnitude 2.1 out of 10.
Recommendations
After done trying out How Sociable and knowing the results from it, I have a few suggestions and probably could help LEGO to improve their reputation on other social media platform.
- Before posting anything onto all social media platform, ensure everything is synced
- Redirect audiences to other social media platform that has low response
- Having YouTube video in some of the platforms that are having low magnitude
Hopefully these few steps could help LEGO to improve their results or metrics on all social media platform.
That's it for this week guys!
Thanks for reading.
Have a great weekend ahead.
Have a great weekend ahead.
1 comments:
Hi max, nice post!
I have a question though, lego has a good magnitude of 8.5 in google+ but in my opinion google+ is not as popular as the other social media like facebook or twitter, do you think that Lego should focus on gaining awareness in other social media or just keep the way they are going?
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