Hi all! How's everyone doing this week? I hope everyone is doing great!
Last week I talked about World Vision. The topic for this week is to discuss how the Professional Services use blog, twitter or a wiki to enhance their business.
In case you don't know, Deloitte do have a twitter account. At the moment they have more than 126 thousand followers. They use twitter to actually reaching out to more audience by giving advice or tips and latest news regarding finance in today's context. Most of the tweets do have a link to redirect audience to another social media platform such as Facebook or YouTube, blogs, or online news website. Most importantly, they use twitter to redirect to their own website.
Deloitte's Facebook account have more than 153 thousand followers. It's different from Twitter, they use Facebook to have the same objective as Twitter that is to post some tips and news regarding today's world. However, there's a downside that is Deloitte do not reply their audience nor respond. Despite that, they do have many audience liking their post on the Facebook page. Similar to Twitter, they do redirect their audience to YouTube videos as well regarding tips and news regarding today's economy.
YouTube
The main objective to have a YouTube account isn't to reach out for more audience but to upload their videos that they would want to share on other social media platform such as share it on Facebook or Twitter. Being said that, they have only over 2 thousand audience that subscribe to their channel. Besides that, they too have social media box in their YouTube home page to encourage audience to follow their twitter account, like their Facebook page, and connect themselves to their LinkedIn account. Nevertheless their YouTube account contains many useful videos.
I guess that's all from me this week. Until next time.
Have a great week ahead all. =D
3 comments:
Do you think Deloitte could be doing more to gain more value from these social technologies?
Personally I hate that Goggling Deloitte blog ends up sending you to several links (http://globalblogs.deloitte.com/, http://deloittedigital.blogspot.com.au/ and http://www.deloittedigital.com.au/blog).
Makes it quite hard to leave an impression with the company cause you have no idea if anyone is reading any comments you might put up. I honestly believe that the company is still lagging behind in Enterprise 2.0 technology.
Hello there!
Thanks for your comment. :)
I do not really understand what you meant there. When you google Deloitte, you would have their website at the top which is pretty much where most ppl would want to go to. Then there are links to the different sectors of the company that you would want to get to which might make it easier for some and they are links to their social media pages (which are those described above)
Having said that however, I do agree that Deloitte has much space for improvement in social technologies and they indeed could gain more value that what is achieved now.
Cheers!
Hi Max! Nice post, Deloitte is definitely one of the best examples of companies fully utilising social technologies to their advantage. Good point about them sharing their YouTube videos on their other social sites.
I'm the marketing manager for a business college and that is something I have to do every day. It's a great way to pull from your Facebook/Twitter audience to get more views or subscribers on your YouTube channel.
Thanks for the post! Cheers, Sean.
Post a Comment